Saravanan murugesan

I’m a Senior Marketing Automation and Lifecycle Specialist with 7+ years of experience building revenue-impacting, global email/SMS/multichannel programs for enterprise and D2C brands. I’m known for connecting lifecycle strategy to measurable outcomes across US, UK, APAC, and EMEA. I specialize in Braze, Salesforce Marketing Cloud, Adobe Campaign, HubSpot, MailChimp, and Klaviyo—using CDP integrations, API-triggered journeys, and segmentation to improve retention and funnel performance. I drive experimentation with A/B testing and deliverability best practices while staying compliant with GDPR, CAN-SPAM, and CASL. In recent roles, I’ve delivered strong results: a 15% increase in user acquisition through funnel optimization, 10% churn reduction via behavioral experimentation, and 5x ROAS by refining paid acquisition with advanced audience segmentation and creative optimization. I also improved customer retention by 18% using AI-powered personalized lifecycle email campaigns with dynamic content. I bring a rigorous operations mindset too—protecting inbox placement (99%), improving launch reliability (98% on-time), and reducing hotfixes by 35% QoQ through QA routines, RACI frameworks, and post-mortems. I’m energized by cross-functional collaboration and using analytics tools like Looker, Google Analytics, Amplitude, and Microsoft Clarity to turn insights into actionable growth decisions.