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Data Insights Analyst
Senior Data Analyst at Irish Farmers Journal, turning subscriber lifecycle data into insights for commercial and product decisions.
IrelandData Insights Analyst at Irish Farmers Journal
Own digital tracking and performance metrics in BigQuery, analyzing subscriber lifecycle trends and conversion drop-offs. Design and maintain interactive Tableau reporting suites for executive leadership.
BigQuerySQLTableauData VisualizationCohort AnalysisKPI FrameworksCross Functional Collaboration
Queried large-scale internal databases using complex SQL to investigate behavioral trends and enforcement anomalies. Delivered insight-led analytical presentations to Strategy, Product, and Legal leadership.
SQLRoot Cause AnalysisData IntegrityExecutive StorytellingBig Data
Transformed raw customer engagement data into cohort and segmentation analysis using SQL. Engineered Power BI reporting suites to track ROI with strict data controls.
SQLPower BICohort AnalysisData GovernanceROI Tracking
Built diagnostic churn and performance models, identifying risk triggers to enable proactive retention campaigns that improved customer ROI by 25% and increased registrations by 20%. Created visual dashboards in Tableau and Google Data Studio.
SQLTableauGoogle Data StudioChurn Analysispredictive modelingCRM Analytics
Analyzed reader engagement and revenue trends using SQL and visual dashboards. Automated data pipelines and reporting workflows using MySQL, saving 30 hours per week.
SQLMySQLData VisualizationData PipelinesAutomationStakeholder Management
Automated weekly reporting pipelines using MySQL, saving 20 hours per week, and conducted campaign performance tracking against targeted key metrics.
MySQLAutomationCampaign PerformanceReporting
Completed a Postgraduate Diploma in Data Analytics, gaining advanced skills in data analysis and statistical methods.
Earned a Bachelor of Science in Biology, providing a strong scientific foundation for analytical work.
Profile sourced from Himalayas.