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Co-Founder & COO
Product leader at Machine Mode building an AI co-pilot that turns football match footage into tactical insights and training sessions.
TurkeyCo-Founder & COO at Machine Mode
Co-founded an AI startup building an AI co-pilot for professional football clubs. Owns product vision, strategy, and roadmap, and leads commercial and investor relations.
AIProduct StrategyProduct RoadmapMarket ResearchCompetitive AnalysisPricingFundraising
Led the entire product portfolio and built the AI product portfolio from scratch at a cloud contact center (CCaaS) company. Integrated LLMs into the platform and drove 18% year-over-year ARR growth.
Product ManagementAILLMCCaaSProduct StrategyProduct RoadmapOKRsAgileScrumPricingGo To MarketARR GrowthSpeech AnalyticsSentiment AnalysisConversational AI
Owned the CRM and BPMS product lines, leading two Scrum teams and building the product roadmap behind a 55% increase in revenue. Improved customer satisfaction and product usage through UX/UI and feedback loops.
Product ManagementCRMBPMSAgileScrumBacklog ManagementUser StoriesAcceptance CriteriaUI UXUATEvidence Based ManagementCustomer FeedbackCSAT
Led product and portfolio strategy for a natural stone exporter, setting company-level OKRs and contributing to 25% revenue growth. Led digital transformation including CRM rollout and Scrum team for ERP.
Product StrategyPortfolio ManagementOKRsKPIsCRMERPScrumDigital TransformationVendor ManagementInternational Business
Owned the flooring portfolio in Türkiye end to end, tripling revenue and growing market share from 1% to 24%. Led new product development and launches, pricing strategy, and international task forces.
Product ManagementNew Product DevelopmentGo To MarketPricing StrategyMarket ResearchCompetitive StrategyMarket Share GrowthInternational Business
Set up product management for SaaS security solutions, adding 23% to revenue. Introduced Agile/Scrum to software development, raising team velocity by 41%.
Product ManagementSaaSAgileScrumGo To MarketCompetitive AnalysisSales EnablementPartnerships
Selected for the headquarters management trainee programme, then appointed Business Development Specialist. Reported industry and competitor analysis and managed point-of-purchase organization.
Business DevelopmentMarket ResearchCompetitive AnalysisPoint of Purchase
MSc Marketing (Merit) from the University of Exeter. Dissertation on Brand Meaning Management in a Self-Expressive Information Society.
BS in Business Administration from Bilkent University in Ankara, Türkiye.
High School Diploma in Mathematics and Science from Bornova Anadolu Lisesi (İzmir Koleji) in İzmir, Türkiye.
Professional Scrum Product Owner I and II (PSPO I, PSPO II) certification from Scrum.org, obtained in March 2023.
Professional Scrum Product Owner I and II (PSPO I, PSPO II) certification from Scrum.org, obtained in March 2023.
Profile sourced from Himalayas.