Shree darshni

M.Des Researcher

Conducted research on perceptual grouping and spatial cognition in 3D virtual environments with 40 participants, applying human factors and Gestalt principles to immersive interface design.

Perceptual GroupingSpatial Cognition3D Virtual EnvironmentsHuman FactorsGestalt PrinciplesResearch

Lead UX Researcher

Led in-depth interviews and focus groups with 50 participants, plus contextual inquiry and critical user journey analysis, to uncover user pain points. Benchmarked donation channels and translated findings into wireframes and a high-fidelity prototype, iterating across workshops.

In Depth InterviewsFocus GroupsContextual InquiryCritical User Journey AnalysisBenchmarkingWireframingPrototyping

Research Intern

Independently planned and ran mixed-methods research on a generative co-creation tool, including heuristic evaluation and usability testing with 25 participants. Designed and analyzed a post-eye-tracking questionnaire and contributed to research on human trust in AI-generated outputs.

Mixed Methods ResearchHeuristic EvaluationUsability TestingQuestionnaire DesignEye TrackingTrustworthy AI

Product Designer

Delivered a prioritized UX audit for Revo Video, converting usability data into product recommendations that increased user retention by 10%. Studied usage patterns of 50 customers, ran card-sorting workshops, and redefined the ICP through competitive analysis and analytics.

UX AuditsUsability TestingCard SortingInformation ArchitectureCompetitive AnalysisProduct AnalyticsMazeICP Development

Founder & Interaction Designer

Owned research, strategy, and delivery for a consumer brand, with research-led iteration driving a 20% sales increase. Ran consumer research including qualitative interviews, focus groups, and a 350-respondent survey to inform segmentation and content strategy.

Consumer ResearchQualitative InterviewsFocus GroupsSurvey DesignAudience SegmentationPsychographicsContent Strategy

Architect & Experience Designer

Applied ethnographic research and surveys on athlete behavior in space use for a 40-acre interactive sports campus. Presented findings to stakeholders, and the resulting spatial and interaction design raised engagement by 40%.

Ethnographic ResearchSurvey DesignSpatial DesignInteraction DesignStakeholder Presentation

Architect

Worked as an architect at SK Das Associated Architects in New Delhi.