Smaran User

At Odigma, I directed full-funnel marketing strategy across digital channels and partnered with a 16-member cross-functional team on strategic goals and revenue growth. I used analytics and AI-driven automation to optimize conversion funnels, lead quality, and campaign efficiency. At dentsu, I managed programmatic campaigns across global markets, using campaign data to guide optimization and reporting. I’m currently pursuing an MBA in Business Analytics at Indiana University of Pennsylvania, where I’m sharpening my thinking on AI-powered decision-making and go-to-market strategy.