Smith Patel

At Numerator, I applied brand and category attribution rules across a large-scale FMCG Consumer panel, achieving 99%+ data accuracy. I also validated datasets used in household penetration and market share analysis. I resolved around 20 complex data quality and attribution tickets annually through Jira, consistently meeting SLAs. My work focused on keeping consumer panel data accurate for downstream analytics and reporting. To move into modern Business Intelligence and Data Engineering, I’ve developed skills in SQL, Power BI, and Microsoft Fabric, and earned the Microsoft Certified: Power BI Data Analyst Associate (PL-300) certification. In my projects, I created an end-to-end supply chain analytics report in Microsoft Fabric with a live DirectQuery Power BI report over a 1.25M-row star schema. I also built an FMCG consumer panel analytics report in Power BI, including data cleaning, a star schema, DAX measures, and an interactive dashboard.