Sneha Sivakumar

I’m a content and digital marketing professional with hands-on experience in SEO, copywriting, and brand strategy. I write clearly, understand what makes content perform, and I focus on turning insights into work that delivers measurable results. At Wedding Wishlist, I grew blog readership by 150% by improving SEO and content structure—so people stayed to read. I also built the Wedding Wishlist YouTube channel from scratch by planning content, scripting, posting videos, and tracking what performed best. I run disciplined performance analysis using Google Ads, Google Analytics, and Meta, using metrics like CTR, CPC, bounce rate, and session duration to understand what’s working and what isn’t. I manage on-page SEO and backlink campaigns to improve organic visibility, while coordinating social media content calendars and brand tone through consistent editing and proofreading. Before this, I gained end-to-end exposure through CRM and customer engagement work, including bringing in over INR 4,50,000 in membership upgrade revenue. Since 2020, I’ve also traded financial markets independently and taught English and Hindi—experiences that sharpened my decision-making under pressure and strengthened how I manage risk and evaluate data.