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Sofia Alves
Looking for a jobEvents & Engagement Specialist
Event & Engagement Specialist at Automaise who ran 20 events in 16 months, with larger events typically bringing in 60+ qualified leads.
PortugalEvents & Engagement Specialist at Automaise
Experience
Events & Engagement Specialist
Planned and ran 20 events in 16 months, from Automaise-hosted events to industry conferences and trade fairs, to grow brand visibility and community. Aligned the events calendar with sales, choosing events and formats by lead-generation goals; larger events typically bring in 60+ qualified leads each.
Event PlanningBudget ManagementVendor ManagementLead GenerationSales AlignmentPost Event AnalysisSurvey
Business Development Manager
Led and coached a team of 4 BDRs towards team targets. Built outbound and inbound outreach strategies with marketing and sales to book meetings and create opportunities, and ran product demos for prospects in international markets.
Team LeadershipCoachingOutbound MarketingInbound MarketingProduct DemonstrationsOutreach StrategyEvent And Webinar Follow Ups
Customer Specialist
Supported patients and clients across the care journey with a consistent, high-quality service. Fed customer insights back to the product team, contributing to user-experience improvements, and identified and resolved recurring pain points to support retention.
Customer SupportCustomer InsightsProduct FeedbackRetentionProblem Solving
Digital Marketing & Communication Specialist
Managed social media channels, growing engagement through planned content and campaigns. Produced and optimised content for email, website and e-commerce, and launched the brand's influencer marketing initiatives.
Social Media ManagementContent CreationEmail MarketingEcommerceInfluencer Marketing
Digital Marketing Manager
Owned marketing strategy and content across social media, website, blog and email. Managed the e-commerce back office and online customer experience, and designed customer support processes for a personalised, consistent service.
Marketing StrategySocial MediaContent ManagementEcommerceCustomer ExperienceCustomer Support Processes
Education
Universidade do Minho
MSc in Communication Sciences with a focus on Audiovisual & Multimedia.
Universidade Católica Portuguesa
BA in Communication Sciences.