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Sofia Brochado
Looking for a jobWine, Beverages & Non Food Category Manager
Wine, Beverages & Non Food Category Manager at Pingo Doce, shaping assortment, pricing, and promotions through supplier negotiation and KPI monitoring.
PortugalWine, Beverages & Non Food Category Manager at Pingo Doce
Experience
Wine, Beverages & Non Food Category Manager
Build and implement long-term plans for product assortment, pricing and promotions. Negotiate with suppliers and monitor KPIs including sales, margin, and stock levels.
Category ManagementAssortment StrategyPricingPromotionSupplier NegotiationKPI MonitoringSalesMarginStock Levels
Assortment Manager
Supported commercial teams in assortment selection across all Pingo Doce stores, improving portfolio based on data and consumer trends. Studied competitors, trends, and customer behavior to anticipate demand.
Assortment StrategyData AnalysisConsumer TrendsCompetitive AnalysisEcommerceOmnichannel
Project & Layout Manager
Responsible for creation of national planograms across various categories and development of business optimization projects.
Plan O GramsLayout StrategyProject ManagementBusiness Optimization
Branding Project Manager
Controlled annual budget of the central marketing department, followed up on sponsored events, and developed national fresh campaigns.
Budget ManagementMarketingEvent ManagementCampaign Development
Operation Development & Optimization Project Manager
Maintained business information systems and acted as a bridge between central departments and stores.
Business IntelligenceOperationsCross Functional Collaboration
Operational Marketing Manager
Oversaw in-store implementation of national campaigns, trained store employees in merchandising, and supervised store renovations and openings.
MarketingMerchandisingTrainingStore OperationsCommunication Planning
JM Management Trainee
Integrated the 2009 Management Trainees class, acquiring knowledge in various company areas in a technical and practical context.
Management TrainingRetail Operations
Education
Escola Superior Agrária de Santarém
Bachelor Degree in Human Nutrition and Food Quality from Escola Superior Agrária de Santarém, completed in 2009.
Bachelor Degree in Human Nutrition and Food Quality from Escola Superior Agrária de Santarém, completed in 2009.
Escola Universitária Vasco da Gama
Completed the first year of Veterinary Medicine at Escola Universitária Vasco da Gama.
Nova School of Business and Economics
Participated in the High Negotiations Program – Peace Studies and Conflict Resolution.