Loading profile…
Loading profile…
Freelance Art Director & Brand Designer
Brand designer and art director at her Berlin studio, creating complete visual identities and brand systems for 50+ clients.
GermanyFreelance Art Director & Brand Designer at Self Employed
Develops visual identities, editorial, and packaging design for startups and cultural clients, translating strategic briefs into brand systems across digital and print. Integrates AI-assisted workflows into concepting and delivers brand assets in Figma and Adobe CC.
Brand IdentityArt DirectionFigmaAdobe Creative CloudAI Enabled Design WorkflowsEditorial DesignPackaging Design
Co-founded and led a boutique design studio, directing brand strategy and creative execution for 50+ clients across culture, tech, hospitality, and wellness. Built repeatable identity systems and directed a team on 15+ major projects.
Brand StrategyArt DirectionDesign SystemsTypographyTeam LeadershipClient Management
Directed digital campaigns and landing page design for tech clients, working closely with marketing teams.
Art DirectionDigital CampaignsLanding Page DesignMarketing
Created marketing materials and visual assets for global B2B software product launches, aligning visuals with product and UX teams.
Marketing DesignVisual AssetsB2B SoftwareProduct LaunchUX alignment
Designed campaign visuals, brand identities, and print collateral; supported art direction for photo shoots and advertising.
Graphic DesignBrand IdentityPrint CollateralArt DirectionAdvertising
Created custom illustrations and editorial design for international clients.
IllustrationEditorial DesignGraphic Design
Produced print, TVC storyboards, and key visuals, and contributed concepts to client pitches.
Print DesignTVC StoryboardsKey VisualsConcept DevelopmentClient Pitches
Completed the AI-Native Designer program in 2026, focusing on design systems and AI-integrated workflows.
Completed the AI-Native Designer program in 2026, focusing on design systems and AI-integrated workflows.
Earned a BA in Visual Communication from the National Academy of Art in 2011.
Earned a BA in Visual Communication from the National Academy of Art in 2011.
Studied Art Pedagogy at the National Academy of Art in Sofia.
Profile sourced from Himalayas.