Soraia Granja

I’m a Marketing & Communications professional with 8+ years of experience building integrated campaigns across CRM, digital, and events. I translate business objectives into clear strategies, using data and audience insights to guide planning and improve performance. In my current role as an Email Marketing Executive at the British Council, I strengthen engagement and retention through targeted segmentation, A/B testing, and continuous optimisation. I analyse campaign performance, deliver actionable insights, and ensure GDPR-compliant email marketing with high-quality audience targeting. Previously, I supported clients as a Digital Marketing Consultant and led end-to-end digital marketing campaigns as a Marketing Executive at AME Trade. I’ve optimised CRM and database processes, coordinated international events, and produced performance reporting that turns results into next-step improvements. I’ve also managed marketing and communications work at NBCC Consulting and Winnerules, developing integrated strategies, running digital channels, and creating stakeholder-focused content. I bring a cross-channel, execution-minded approach—balancing strong messaging with measurable outcomes—and I’m motivated to keep raising engagement across every touchpoint.