Loading profile…
Loading profile…
Head of Analytics & Processes (COO Analytics)
Analytics leader at QIWI who built an analytics team of 10 and automated operational reporting.
Russian FederationHead of Analytics & Processes (COO Analytics) at QIWI Ltd
Built and led the analytics direction from scratch, hiring and onboarding a team of 10, setting KPIs, and managing budget. Translated reporting into a regular operational cadence and reduced data preparation time through automation.
Analytics LeadershipKPI ManagementBudget ManagementProcess AutomationCross functional Coordination
Built a unified reporting system end-to-end with shared metric definitions, automated recurring reports, and ensured scalability for new sources and channels.
ReportingData WarehouseAutomationScalabilityMetric Definitions
Built end-to-end marketing analytics from traffic sources to revenue, designing data architecture with Kafka, Spark, Hadoop, and ClickHouse. Implemented layered DWH and established engineering practices including Git PR flow, CI/CD, and data quality controls.
Bachelor of Science in Transportation Technologies & Logistics from Kharkiv National Automobile and Highway University, completed in 2016.
Bachelor of Science in Transportation Technologies & Logistics from Kharkiv National Automobile and Highway University, completed in 2016.
SQLPythonApache SparkKafkaHadoopHDFSHivePrestoTrinoClickhouseAirflowGitCI CDData QualityDWHFineBI
Set up and maintained BI systems and cross-channel analytics for enterprise clients, developing dashboards in Power BI, Tableau, FineBI, and Superset. Automated ETL pipelines with Python, Hadoop, and Spark orchestrated in Airflow.
Power BIDAXTableauFineBIApache SupersetSQLMySQLPostgreSQLClickhouseGreenplumVerticaPythonPandasHadoopSparkAirflowGitYandex.MetrikaGA4AppsflyerAmplitudeData Modeling
Owned the full sales funnel and cross-channel analytics, implementing CRM and automating business processes. Reduced cost-per-lead by 5-7x and cost-per-visit by 3-4x.
Power BIAmoCRMRoistatWeb AnalyticsCRM ImplementationProcess AutomationFunnel Analysis
Performed PPC optimization, goal setup, and call tracking configuration. Configured analytics counters and built reports on leads and sales.
PPCCall TrackingYandex.MetrikaGA4GTMAttributionCRM IntegrationReporting
Performed PPC optimization, call tracking, analytics counters, GTM, and lead/sales reporting.
PPCCall TrackingYandex.MetrikaGA4GTMReporting
Profile sourced from Himalayas.