SSLASA User

I’m a Product Manager with 6 years 2 months of experience building and improving iGaming products across multiple regions. I develop and implement marketing strategies for Tier 1 markets and also lead strategy for the Asian market and Canada, balancing performance with regional preferences and regulations. I stay close to outcomes by assessing support performance, creating and monitoring KPIs, and tracking key metrics like ROI, LTV, FTD, STD, ARPU, ARPPU, and Churn Rate. I also handle competitor analysis using tools like SlotCatalog and AskGamblers, run website functionality and UX reviews, and create CJM with HOR and HOA to identify improvements. On the execution side, I coordinate cross-department tasks through project management platforms, collaborate with CRM teams on bonus structures for player acquisition and retention, and manage vendor relations and payment systems integration. I’ve also supported product roadmaps, feature ideation, and user experience optimization, and led recruitment for roles including SMM Specialist, SEO Expert, CRM Manager, Support Team Lead, Operational Supports, and Country Managers.