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Tamara Bustamante Lozada
Looking for a jobHead of Commercial & Marketing
Commercial strategy and marketing leader at VEINTIDÓS KNITWEAR, growing its international client portfolio.
PeruHead of Commercial & Marketing at Veintidós Knitwear
Experience
Head of Commercial & Marketing
Led commercial and business development strategy for the U.S. market, managed international client portfolio, and coordinated digital marketing actions. Achieved double-digit growth in international client portfolio and an 80% repurchase rate.
Business DevelopmentAccount ManagementDigital MarketingInternational SalesNegotiationMerchandisingTrade Shows
Head of Commercial & Marketing
Led commercial and marketing strategy for a B2C laser hair removal center, managed CRM and segmented campaigns, and implemented cross-selling and upselling strategies. Increased revenue by over 150% in three years and served a portfolio of more than 1,000 clients.
Marketing StrategyCRMCampaign ManagementCustomer LoyaltyCross SellingUpsellingBudget ManagementInfluencer Marketingteam training
Marketing Specialist
Managed key retail accounts for 360 B2C campaigns of technology brands, coordinated with retailer teams, and optimized marketing budgets. Implemented over 20 B2C campaigns with direct impact on sales.
Retail MarketingCampaign ManagementBudget ManagementNegotiationKPI AnalysisOmni Channel Marketing
Marketing Support
Coordinated the Intel Inside co-marketing program with local and multinational accounts, managed brand guidelines and funds, and ensured proper implementation of co-branded campaigns. Executed over 10 campaigns in compliance with Intel global standards.
Co MarketingBrand ManagementCampaign ExecutionCustomer Relationship Management
Education
The Real Deal
Course on using AI to sell more.
Studio Maira Jimena
Course on eco fashion.
Studio Maira Jimena
Course on knitwear design.
CEAM
Course on fashion design.
Studio Maira Jimena
Course on fashion illustration.
Chio Lecca
Course on fabrics and textiles.
Studio Maira Jimena
Course on fashion portfolio.
Studio Maira Jimena
Course on fashion marketing.
Studio Maira Jimena
Course on weaving introduction.
Studio Maira Jimena
Course on fashion management.
Pacífico Business School
Course on sales productivity management.
Universidad del Pacífico
Specialization program in Digital Marketing & Ecommerce.
Universidad Peruana de Ciencias Aplicadas (UPC)
Bachelor’s degree in Communication and Marketing. Ranked first in the Bachelor’s program in 2014 and was a member of the Academic Excellence Group from 2012 to 2014.