Tessa George

I’m a creative strategist and leader with 16+ years of experience across global and Indian brands. I translate cultural insight and data into work that delivers clear commercial outcomes, bringing strategic rigour to every stage from direction to delivery. I’ve led senior client relationships and creative teams across digital, mainline, and integrated mandates. Across my roles, I’ve owned creative direction across high-value client verticals and worked directly with senior stakeholders on long-term brand and performance strategy. I’ve acted as Creative Director across multi-market key accounts, setting creative standards and overseeing integrated delivery across teams. I also bring measurable focus through alignment with strategyandperformance teams and outcomes that connect to business objectives. Most recently, I’ve been working as a Product Owner—Consultant for a GenAI for Content Creation program, mentoring and assessing learner cohorts against standards of clarity, structure, creativity, and platform relevance. I was also hired by Microsoft India (via Wunderman Thompson) to lead B2B and social communication mandates and contributed to pitch wins including Canon India and Kellogg’s India, delivering 20M+ cumulative views across Canon India’s key verticals.