Loading profile…
Loading profile…
Head of Strategy & Digital
Attention economist and digital strategist building AI-augmented marketing systems.
South AfricaHead of Strategy & Digital at Orchard on 25
Lead integrated strategy, digital marketing, and social for a PR-led creative agency, defining agency-wide frameworks and overseeing campaigns for clients including Johnnie Walker and Don Julio.
Brand StrategyDigital StrategySocial MediaPaid MediaInfluencer MarketingTeam LeadershipAI ToolsCampaign Planning
Provide digital marketing strategy and AI-augmented automation for clients, increasing e-commerce ROAS by 137% and building AI influencer database tools.
Marketing AutomationAI Agent DevelopmentPlaywrightPostgreSQLPrompt Engineering
Completed a short course in Design Thinking for Creative Problem Solving at Vega School in April 2019.
Completed a short course in Design Thinking for Creative Problem Solving at Vega School in April 2019.
Completed the DigifyPro Digital Marketing Certification (Google & IAB SA) between February and April 2014.
Completed the DigifyPro Digital Marketing Certification (Google & IAB SA) between February and April 2014.
Developed brand and creative strategies with a digital-first approach, producing consumer insights and culture-led frameworks for clients such as Investec and Virgin Active.
Brand StrategyConsumer InsightsData AnalysisSocial StrategyCulture Led Marketing
Led influencer marketing practice, growing influencer-driven revenue contribution from 5% to 15% (200% growth) and formalising discovery, management, and reporting processes.
Influencer MarketingProcess DevelopmentClient ManagementReportingStakeholder Engagement
Supported launch of Oath Media sales in South Africa with business development and account management for major brands including Discovery and Coca-Cola.
Account ManagementBusiness DevelopmentClient ServicingMedia SalesCampaign CoordinationStakeholder Management
Managed client service and digital account work for brands such as Nedbank and Nescafé, coordinating campaigns and delivery across digital channels.
Client ServicesAccount ManagementCampaign DeliveryClient Communication
Built the largest creator database in South Africa, launched the African Blogger Awards, and won an IAB Bronze Award for tech and innovation.
Campaign ManagementGrowth MarketingProduct Launch
Profile sourced from Himalayas.