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Creative Director
Creative leader turning vision into scalable systems — brand, product & production strategy for B2B/DTC brands. Curious, adaptable, collaborative.
United StatesCreative Director at Theoruss LLC
Founder and Creative Director providing branding, marketing and creative development services for design-driven businesses. Leads integrated marketing projects from concept through execution, including brand development, content strategy, and website management & UI Design.
Generative AIDesign LeadershipMarketingBrandingContent StrategySocial Media
Partnered with executive leadership to develop business objectives, marketing strategies, and organizational priorities while managing creative, marketing, and production teams. Directed brand communications, content development, product launches, and digital communications across multiple platforms.
Design LeadershipGenerative AIMarketing StrategyBrand CommunicationsContent DevelopmentProduct LaunchWebsite StrategyEmail MarketingDigital CommunicationMarketing CollateralSales CollateralPresentation SkillsPromotional CampaignsCross functional LeadershipTrade Show ExhibitsEvent MarketingBusiness PlanningPartnership ProposalsExecutive PresentationInternational SourcingProduct DevelopmentOperational SystemsPresentation DesignManufacturing ProcessesCopywritingProduct DesignNew Product DevelopmentStrategic Business PlanningManufacturing Operations
Implemented improved systems for the existing mosaic line from development to manufacturing, redesigned and organized existing patterns, and rehabilitated all manufacturing processes. Designed and implemented new stock collections and expanded marketing materials for mosaic lines.
Product DevelopmentManufacturing ProcessesPattern DesignMarketing MaterialsSales ToolsRetail DisplaysTrade Show ExhibitsWater Jet ManufacturingHand Clipped MosaicsStaff GuidanceMaterial SourcingProject CoordinationClient ConsultationTake OffsProject Management
Designed and developed new collections, marketing tools, and catalogs for all brands under GBI, including The Nadeau Collection, Quarry Collection, and Boyce & Bean. Developed trade show showcases and display systems, and created new product lines for major retailers.
Product DesignLibrary Collection DevelopmentMarketing ToolsExhibition DesignDisplay SystemsProduct Line DevelopmentRetail PartnershipsEditorial DesignProject ManagementSales ToolsDistributor Management
Created company brand identity and organized all design files from CAD to Adobe for the office system. Designed and developed marketing campaigns, specification material, merchandising, and sales tools.
Brand IdentityCADAdobe Creative SuiteMarketing CampaignsMaterial SpecificationMerchandisingSales Tools
Taught sessions of Illustrator to managing partner for graphic design and architectural rendering. Consulted on Revit furniture modeling.
IllustratorGraphic DesignArchitectural VisualizationRevitFurniture ModelingPresentation Skills
Created 3D digital models, floor plans, prepared RFPs, worked on red lines, and designed the firm portfolio and marketing booklet.
3D ModelingFloor PlansRFP PreparationRedlinePortfolio DesignMarketing Collateral
Master of Architecture degree from Savannah College of Art and Design, completed in May 2008.
Master of Architecture degree from Savannah College of Art and Design, completed in May 2008.
Bachelor of Fine Arts in Architecture from Savannah College of Art and Design, completed in May 2007.
Bachelor of Fine Arts in Architecture from Savannah College of Art and Design, completed in May 2007.
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