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TIMUR NASIBOV
Looking for a jobMarketing Analyst
Marketing Analyst at Synder who built lead scoring that raised prioritized leads’ lead-to-purchase conversion from 6% to 9%.
TurkeyMarketing Analyst at Synder
About
At Synder, I built a lead scoring model drawing on five data sources, helping sales prioritize green leads whose lead-to-purchase conversion rose from 6% to 9%. I also connected anonymous GA4 visits to CRM contacts and created an automated sales funnel dashboard.
At Coalition, I established an automated analytics framework for product, marketing and sales teams that supported a 20% increase in customer LTV. I also provided P&L and LTV insights for strategic planning and led the budgeting program with the CEO, CPO, CMO and CCO, cutting operational costs by 20% in two months.
At Careerist, I built automated sales and marketing dashboards in BigQuery and Power BI, cutting SLA time in half and raising conversion by 20%. I also optimized lead processing, reducing operating expenses by 40% and helping the company reach its first profit within six months.
At VTB, I led development and optimization of a mobile collections app used by more than 600 employees, reducing load time from 30 minutes to 30 seconds. Earlier, at Citibank, I enhanced the CRM and optimized call-center scheduling, while serving as interim Team Lead and mentoring new hires.
Experience
Marketing Analyst
Built a lead scoring model on 5 data sources that splits leads into red, yellow and green groups, raising lead-to-purchase conversion from 6% to 9%. Automated data pipelines with n8n and built an automated monthly sales funnel dashboard in PostgreSQL and Metabase.
Lead ScoringHubSpotMailchimpLemlistGA4BigQueryN8nPostgreSQLMetabaseFunnel Analytics
Analyst
Established an automated analytics framework for product, marketing and sales teams, increasing customer LTV by 20%. Provided financial insights and led the company's budgeting program, cutting operational costs by 20% in 2 months.
Analytical FrameworksP&L AnalysisLTV Analysis
Education
Plekhanov Russian University of Economics
Master's degree in International Entrepreneurship from Plekhanov Russian University of Economics from 2016 to 2018.
Master's degree in International Entrepreneurship from Plekhanov Russian University of Economics from 2016 to 2018.
Plekhanov Russian University of Economics
Bachelor's degree in World Economics from Plekhanov Russian University of Economics from 2012 to 2016.
Bachelor's degree in World Economics from Plekhanov Russian University of Economics from 2012 to 2016.