Tobias Funso

I’m a performance-driven Creative Growth Marketer and Media Buyer with 1+ year managing Meta Ads campaigns, producing UGC-style video creatives, and designing static ad assets. I’ve managed ₦1M+ in ad spend, with hands-on work across creator sourcing, creative brief writing, campaign optimization, and audience targeting across Meta and TikTok. My approach is grounded in performance marketing—turning campaign goals into clear creative direction, then iterating based on what the data shows. I enjoy launching full-funnel campaigns, running structured creative testing across static and video formats, and improving outcomes through disciplined optimization. At work, I’ve designed high-converting static creatives using Canva for Instagram and Facebook placements, wrote actionable creative briefs for creators, and performed light video editing to assemble raw creator footage into platform-ready ads. I’m especially motivated by the mix of creativity and data, and I bring a strong willingness to learn, take ownership, and contribute in a fast-moving environment where experimentation and growth are encouraged.