Loading profile…
Loading profile…
Senior Data & Insights Analyst
I build data pipelines and dashboards that turn customer behavior into growth.
PolandSenior Data & Insights Analyst at Vero ASEAN
Engineered automated social listening data pipelines in GCP and deployed NLP models to feed brand reputation dashboards. Architected a KOL scoring framework and directed quantitative market research, boosting campaign planning efficiency by 150% and new-business pitch win rates to 30%.
Google Cloud PlatformPythonNLPSentiment AnalysisPower BIDAXTableauMarket ResearchCompetitive IntelligenceData Governance
Built end-to-end ETL workflows using SQL and Python in Alibaba MaxCompute, identifying predictive behavioral drivers that lifted customer satisfaction by 10%. Refactored SQL queries to reduce computing overhead and orchestrated monthly executive business reviews.
SQLPython
Pursuing a Master of Science in Data Science for Economics and Health at the University of Milan, with a GPA of 27/30.
Completed a Master of Science in Data Science and Business Analytics at the University of Warsaw, with a GPA of 4.5/5.
Earned a Bachelor of Arts in English for Finance and Banking from the Banking Academy of Vietnam.
Conducted product analytics and mapped customer journeys, translating UI/UX friction logs into technical requirements that increased checkout rates by 4x and reduced cancellations by 15%. Modeled financial and behavioral data to drive NPS growth and directed market research and A/B analysis.
Product AnalyticsCustomer Journey MappingSQLRoot Cause AnalysisA B TestingMarket Research
Developed an automated resource forecasting model using Power Query, achieving 85%+ forecast accuracy and controlling BPO budgets. Led process engineering initiatives that increased First Contact Resolution by 5% and cut operational costs by 10%, while managing SLA compliance dashboards.
Power QueryM CodeCRMForecastingProcess EngineeringRoot Cause AnalysisSLA ManagementStakeholder ManagementVendor Management
Managed cross-regional operational workflows across APAC and EMEA, directing a 12-person team to standardize advertising content pipelines and enforce data-driven quality SLAs. Integrated an AI-driven Quality Management system and engineered real-time reporting using Salesforce CRM, achieving a 20% reduction in completion time and 8% decrease in operational costs.
Project ManagementQuality ManagementSalesforceOperational ReportingTeam LeadershipSLA ManagementProcess Optimization
Profile sourced from Himalayas.