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Senior Manager — Principal Product Manager
Product leader at Tiki who launched TIKI AI and grew Xanhsm from 160k to over 1M daily orders.
VietnamSenior Manager — Principal Product Manager at Tiki
Launched TIKI AI, an internal Vietnamese natural-language data assistant, and drove growth strategy focusing on core book-category segment, increasing PDP conversion rate from 5% to 20%.
AIData ProductsBigQuerySQLProduct StrategySegmentationGrowthReferral ProgramsCart RepurchaseGamificationCategory SelectionForecasting
Trained 7 product management cohorts and 1 advanced business analysis class, introducing industry frameworks including JTBD.
TrainingProduct ManagementJTBDBusiness Analysis
Built and launched Comaker, an AI-powered platform for personalized micro-courses, using JTBD discovery and RAG pipeline to generate learning paths.
AILLMRAGVector DatabasesJTBDProduct StrategyAI Workflow AutomationClaude CodeLangFlowLearning DesignPILE ModelBloom’S Taxonomy
Founded and scaled the product team to build two products for US and Europe markets, managing end-to-end product strategy and finance with co-founder ownership.
Product StrategyTeam BuildingP&L managementMonetizationSegmentationPMFGo To Market
Built and managed product vision and strategy for an AI-based pricing engine, executing phased releases of core features that propelled FGF to become the #1 car rental platform in Vietnam.
AIPricing EngineJTBDODIProduct StrategyPaymentsPricingPromotion
Released a new app with a core loyalty system and communication features, scaling daily orders from 160k to 1 million+ and surpassing Grab to become #1 in VN.
Product ManagementLoyalty SystemsReferralsVouchersPointMembershipsDriver IncentivesScalingRide Hailing
Co-founded and developed products for various clients including CMC AI, FPT Cloud, VP Bank AI, Metadata Solution, Mgamee, and Ralava, achieving significant growth and funding.
Product StrategyProduct DiscoveryGTM StrategyAIVirtual AssistantentrepreneurshipFunding
Achieved $3B monthly revenue from sticker features through a new business model including AI-generated stickers, sticker search, and reactions.
Product ManagementMonetizationAI Generated StickersSticker SearchReactionsHackathons
Increased NovaNet revenue by 55% with 3.43% average CTR, drove 6M reporting requests for OnReport, and reduced infrastructure costs by 90% while growing revenue by 14% for NovaonX Chatbot.
Product ManagementRevenue GrowthCTR OptimizationData IntegrationInfrastructure Cost ReductionDocumentationSRSPRD文档撰写Decision making
Bachelor's in Corporate Administration from National Economic University, a top business university in Vietnam, from 2015 to 2019.
Bachelor's in Corporate Administration from National Economic University, a top business university in Vietnam, from 2015 to 2019.
Profile sourced from Himalayas.