Loading profile…
Vandita Sheoran
Looking for a jobSenior Marketing Lead
B2B SaaS GTM Marketing leader scaling demand generation, ABM, and pipelines.
IndiaSenior Marketing Lead at ProjectsForce 360
Experience
Senior Marketing Lead
Own full-funnel GTM strategy and multi-channel demand generation for a US vertical SaaS platform serving SMB trade businesses, driving qualified leads, demos, and trial sign-ups. Lead ABM using ZoomInfo intent data, manage Zoho marketing automation and reporting, and run SEO programs with Moz Pro and Google Search Console.
Go To Market StrategyDemand GenerationGoogle AdsLinkedIn AdsMarketing AutomationAccount Based Marketing
Head of Marketing
Led US and European marketing strategy for an AI-powered industrial SaaS, including integrated ABM, performance marketing, PR, and digital campaigns. Built and managed a team of 8 and drove a pipeline targeting $16M ARR.
Marketing LeadershipGo To Market StrategyPerformance MarketingEvent MarketingMarketing AutomationMarket ResearchZoomInfo
DGM – Marketing
Directed go-to-market and demand generation for a healthcare IT SaaS product, acquiring the first 100 customers and generating INR 1 crore+ in monthly SaaS revenue. Managed a 6-person marketing team, ran SEM/SMM with a INR 6 lakhs monthly budget, and built marketing automation for a 230,000+ subscriber base.
Lead GenerationLinkedIn AdsMarketing AutomationBudget ManagementKPMG
Marketing Manager
Drove B2B SaaS product marketing, including messaging, value propositions, and go-to-market execution for launches. Managed multichannel digital campaigns (social, display, and search) and coordinated website updates, press releases, and promotional activities.
B2B SaaS MarketingGo To Market PlanningMarketing CampaignsLead Generation
Client Engagement Consultant
Led email and webinar campaigns for enterprise solutions including RPA, DocuSign, OpenText, and AI-based chatbots. Supported customer acquisition and market development through inside sales, marketing, and business development initiatives.
Email CampaignsWebinar MarketingEnterprise MarketingInside Sales SupportLead NurturingBusiness Development
Education
Indian Institute of Management (IIM) Amritsar
Post Graduate Diploma in Management (PGDM) at IIM Amritsar, completed from 2015 to 2017.
Post Graduate Diploma in Management (PGDM) at IIM Amritsar, completed from 2015 to 2017.
Guru Jambheshwar University, Hisar
Bachelor of Technology (B.Tech) at Guru Jambheshwar University in Hisar, completed from 2011 to 2015.
Bachelor of Technology (B.Tech) at Guru Jambheshwar University in Hisar, completed from 2011 to 2015.