Vanessa Zhang

Ayo, I’m a Product Systems Designer who helps teams ship high-conversion digital experiences through strong design systems and data-informed decision-making. I lead collaboration with strategy on A/B testing so product work translates into measurable lift. At Razorfish (Citibank Team), I led design for a large-scale, branch-off Citi website—crafting a unique brand experience within their ecosystem. I also played a key role on the conversion rate optimization team for their .com, generating innovative ideas and improving user experiences to drive higher conversions. I also serve as the Figma appointed design operations lead, overseeing file organization, design standards, and design-to-code UX/UI collaboration across the team. This approach keeps execution consistent while helping designers and engineers move faster together. Earlier, as a Senior Digital Designer at GSD&M, I designed and revamped full-scale websites from scratch with strict ADA compliance. I enhanced large-scale web design systems for scalability and consistency, collaborated on UX research to guide decisions, and supported clients across regulated and consumer contexts.