Loading profile…
Velmarie Caraballo
Looking for a jobAssociate Director, Digital Platforms & MarTech
Digital platforms leader at DTCC who co-led the dtcc.com redesign and streamlined its content from 3,000+ pages to approximately 900.
United StatesAssociate Director, Digital Platforms & MarTech at Depository Trust & Clearing Corporation (DTCC)
About
At DTCC, I lead digital platform, web development, digital experience, and MarTech initiatives supporting the company’s enterprise digital ecosystem. I co-led the dtcc.com redesign and replatforming, helping streamline the site from 3,000+ webpages to approximately 900 while improving information architecture, content quality, and SEO.
I direct web developers and work with content, design, technology, and business partners on accessible, scalable digital experiences. I also developed governance standards and practices for exchange.dtcc.com, DTCC’s internal website supporting 100+ content owners.
Earlier, I managed public-sector digital content and platforms for CDC, The White House, GSA, and SAMHSA. At CDC, I led CDC en Español and development and daily content management of the H1N1 Spanish-language microsite; at The White House, I managed whitehouse.gov/Spanish and launched its official Twitter presence in English and Spanish.
Experience
Associate Director, Digital Platforms & MarTech
Lead digital platform, web development, digital experience, and MarTech initiatives supporting DTCC's enterprise digital ecosystem and global web presence. Direct web development resources and collaborate with marketing, content, design, technology, security, compliance, and business stakeholders to deliver scalable, accessible, high-performing digital experiences.
Digital StrategyWeb DevelopmentSEOGEOMartechAnalyticsCMSSitecoreOptimizelyAkuminaSharePointDrupalHTMLCSSJavaScriptGoogle Analytics
Education
Universidad del Sagrado Corazón
Bachelor of Arts in Journalism, graduated Magna Cum Laude.
Art Institute of Atlanta
Associate Degree in Graphic Design.
Tampa SEO Training Academy
Advanced SEO Certification.
Missouri State University
Journalism Exchange Program.