Vidhya Mahendran

At Botminds AI, I lead go-to-market execution for enterprise AI solutions, translating Document AI, Voice of Customer, intelligent automation, financial spreading, and credit decisioning into buyer-focused narratives. I've delivered positioning, campaigns, launches, and sales enablement alongside Product, Engineering, Sales, Delivery, Design, and leadership. I've created 150+ marketing and sales assets and built reusable messaging, content, and proposal frameworks that reduced turnaround time by approximately 40% and shortened the demo-to-proposal cycle from three weeks to under ten days. I also repositioned website content around outcomes, contributing to a 25% increase in demo-form completions. Previously, I managed SEO and performance marketing at Cogitaxis for international and domestic clients, including Hotel Zur Alten Oder, and created donor communications and fundraising collateral at DMI Foundations LLC. I bring hands-on experience across content, paid campaigns, CRM, events, analytics, and enterprise proposal development.