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Marketing And Communications Specialist
Marketing and communications specialist at Push Chain who grew its X audience 85% organically and translated blockchain infrastructure into product stories.
IndiaMarketing And Communications Specialist at Push Chain
Grew Push Chain's X audience 85% organically through content strategy, campaigns, PR, and partnership marketing. Owned product marketing, positioning, and launch communications across multiple releases, translating blockchain infrastructure into narratives for a community of 220K+ developers, users, and 50+ ecosystem partners.
Content StrategyCampaign ManagementPRPartnership MarketingProduct MarketingPositioningLaunch CommunicationsCommunity Management
Set up and onboarded Nume's Discord from 0 to 1,500+ members within the first week of launch. Built onboarding guides and tutorials that supported user activation and set up structured community feedback channels that shaped product decisions.
Community ManagementDiscordUser OnboardingContent CreationFeedback Loops
Produced weekly long-form content on Account Abstraction and wallet UX, making a technical product understandable to non-technical users. Backed feature launches with educational content and onboarding campaigns across platforms.
Content CreationProduct EducationAccount AbstractionWallet UXOnboarding Campaigns
Led a domain distribution campaign with Unstoppable Domains that put 18K+ domains into users' hands, converting 60% into activated users and generating inbound leads. Led Polygon's India roadshow campaign marketing, reaching 80K+ people on X, and scaled India's largest web3 community to 28K+ X followers and 8K+ Discord members.
Partnership MarketingCampaign ManagementCommunity GrowthSocial Media StrategyTeam LeadershipX (Twitter)Discord
Owned content planning, scripting, and publishing for integrated marketing campaigns. Closed deals with 15+ influencers in 2 weeks and grew multiple Instagram pages to 110% in 3 months.
Content PlanningScriptingPublishingInfluencer MarketingInstagramCampaign Performance Reporting
Profile sourced from Himalayas.