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Marketing / Product Projects
CRM marketing manager at Space307 who grew a fintech platform’s core financial metric by 12%.
MontenegroMarketing / Product Projects at Independent
Conducted market research, customer research, and competitor analysis for consumer products targeting US and Canadian markets. Developed product concepts, funnels, landing pages, and acquisition experiments, using AI and automation tools.
Market ResearchCustomer ResearchCompetitive AnalysisProduct DevelopmentFunnel BuildingLanding PagesAcquisitionProduct AnalyticsAIAutomation
Developed and optimized CRM and lifecycle marketing programs for a fintech platform with 10M+ users, including segmentation, personalization, and A/B testing. Increased a core financial metric by 12% through a CRM project.
CRMLifecycle Marketing
Technical degree in Oil & Gas Field Development from Astrakhan State Polytechnic College, completed in 2011.
Technical degree in Oil & Gas Field Development from Astrakhan State Polytechnic College, completed in 2011.
Completed additional training in AI for Marketing.
Developed lifecycle marketing programs, customer segmentation, and follow-up campaigns. Increased email-channel revenue by 25% through segmentation, with campaigns averaging 37% open rate and 9% CTOR.
Lifecycle MarketingSegmentationEmail MarketingFunnel OptimizationCRMAnalytics
Managed lifecycle marketing across email, push, and SMS for a large B2C education customer base. Designed a quiz monetization channel that grew to 30% of total CRM revenue and improved open rate from 8% to 15% and conversion from 2% to 5%.
Lifecycle MarketingEmail MarketingPush NotificationsSMS MarketingSegmentationConversion Rate OptimizationQuiz Monetization
Built webinar funnels and repackaged an educational product, increasing profit from one course by 300%.
Webinar FunnelsProduct RepackagingMarketing Strategy
Built email campaigns, configured ESPs, and worked on deliverability and spam-filter optimization.
Email MarketingESP ConfigurationDeliverabilitySpam Filter Optimization
Worked in customer service and service quality operations for a logistics company.
Customer ServiceQuality AssuranceOperations
Profile sourced from Himalayas.