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Content Creation Manager
Content Creation Manager at Procter & Gamble who directed brand videos that delivered up to 78% better CTR.
BrazilContent Creation Manager at Procter & Gamble
Created, filmed, and directed short and long videos for product features and consumer opinions, applying social media trends for brands like Pampers, Pantene, Gillette, and Always. Supervised pre-production and editing, delivering campaigns with up to 78% better CTR, and collaborated with KOLs and influencers across 8 campaigns.
Video ProductionStorytellingSocial Media TrendsInfluencer PartnershipsContent StrategyAI ToolsProject ManagementAsanaCross Functional Collaboration
Developed and executed creative concepts for recipe short films, enhancing storytelling for brands like Toyota, Seara, Ubisoft, and PlayStation. Produced and approved over 200 videos in one year, managed budgets and schedules, and implemented innovative filming techniques to increase audience engagement.
Creative DirectionStorytellingVideo ProductionBudget ManagementSchedulingStoryboardingShot ListsCross Functional CollaborationBrainstorming
Created marketing materials and promotional content for brands such as PRIO, Haleon, and Loop Mobile, increasing audience engagement and viewership. Oversaw production from concept to completion, developed film scripts, and utilized Adobe Premiere Pro and DaVinci Resolve for editing.
FilmmakingScreenwritingVideo ProductionStorytellingPremiere ProDaVinci ResolveEditingProject ManagementInfluencer Collaboration
Partner of the agency and Head of Content, focused on creating audiovisual and educational content for the company and clients. Oversaw content creation and publication across multiple platforms, managed a team of writers and editors, and established editorial guidelines.
Content StrategyTeam ManagementEditorial GuidelinesBrand ConsistencyAudiovisual productionEducational Content
Coordinated logistics for shoots, assisted in managing budgets, and organized production documentation. Facilitated communication between crew members to maintain a smooth workflow.
Production CoordinationBudget ManagementDocumentationCommunication SkillsLogistics
Bachelor's Degree in Advertising and Marketing from Ibmec, completed in 2018.
Bachelor's Degree in Advertising and Marketing from Ibmec, completed in 2018.
Profile sourced from Himalayas.