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Ying Jie Yeo
Looking for a jobFreelance Digital Marketing & Content Creation Specialist
Freelance digital marketing specialist creating cross-platform brand strategies and multimedia content for clients.
SingaporeFreelance Digital Marketing & Content Creation Specialist at Self Employed
Experience
Freelance Digital Marketing & Content Creation Specialist
Develop and execute digital marketing, branding, and content strategies aligned with clients' business objectives. Manage end-to-end social media content, produce multimedia content, and plan digital marketing campaigns.
Digital MarketingContent MarketingBrandingSocial Media ManagementCopywritingVisual DesignPhotographyVideographyVideo EditingGraphic DesignEditorial ContentMarket ResearchCompetitive AnalysisPerformance Monitoring
Marketing & Communications Executive
Developed and coordinated communications with media contacts, organized community activation programmes, and strategized content strategies for Studio iF and The Afternaut. Drove a 106% YOY increase in Afternaut's public following and a 205% YOY increase in leads for Studio iF.
Communication SkillsContent StrategySocial Media ManagementInstagramLinkedInMediumYouTubeSpotifyPodcastsWebsite ContentCommunity EngagementBrand DevelopmentMedia Relations
Marketing Lead
Conceptualised and executed content and communications strategies for internal and external stakeholders, including website design and key visuals. Coordinated trade-show logistics and developed partnership opportunities with brands and KOLs.
Content StrategyCommunication SkillsWeb DesignVisual DesignTrade ShowsPartnershipsKOL ManagementReportingCampaign ManagementSocial Media GrowthEmail Marketing
Junior Consultant
Served as Programme Manager for the Career Conversion Programme (CCP) for In-House Digital Communications, leading a junior team and executing marketing and outreach to prospective employers. Achieved an 84.4% training satisfaction rate and secured government funding for programme renewal.
Program ManagementMarketingOutreachBusiness DevelopmentRelationship ManagementTeam LeadershipClient ProjectsGovernment Funding
Education
Singapore University of Social Sciences
Pursued a Bachelor of Science in Marketing, gaining comprehensive knowledge in marketing principles and strategies.
Temasek Polytechnic
Completed a Specialist Diploma in Integrated Digital Communication, focusing on digital communication strategies.
Temasek Polytechnic
Earned a Diploma in Communications & Media Management, developing skills in media and communication.