Z at LIVE A GREAT STORY

Experience

1. Paid Marketing Manager

   Drove $2mm in directly attributed revenue and grew paid ads revenue 135% YOY while decreasing CAC 17%. Owned paid creative strategy end to end, leading concepting, briefing, scripting, and production for 57+ video shoots.

   Paid SocialMeta AdsTikTokAdsYouTube AdsGoogle AdsCreative StrategyCreative TestingAI WorkflowsClaudeChatGptGeminiMotionCROGTM

2. Founder

   Scaled an ecommerce apparel brand to 50,000+ orders and $2.5MM in revenue, hiring and managing sales, marketing, product, design, and customer service teams. Directed internal and external creative teams and optimized CRO funnels for acquisition and lead generation.

   EcommerceBrand BuildingPaid AdvertisingSocial Media MarketingCROEmail MarketingSMS MarketingSEOPartnershipsAffiliate MarketingReferral ProgramsTeam LeadershipCreative DirectionPublic Speaking