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Zia Ur Rehman
Looking for a jobPerformance Marketing Consultant
Performance marketing strategist at VexelScales who built revenue-focused tracking and zip-level market scoring for paid media.
PakistanPerformance Marketing Consultant at Vexel Scales
Experience
Performance Marketing Consultant
Independent practice delivering Google and Meta lead generation for home services, med spa, and real estate with US-hours inbound call qualification. Built the delivery stack including GoHighLevel CRM, offline conversion import, CallRail attribution, and Python lead scoring.
Google AdsMeta AdsGoHighLevelCall RailPythonLead ScoringAttributionMarket ScoringCreative StrategyA B Testing
Paid Ads Specialist
Managed inbound lead generation for US home services, home security, and insurance, including national dealer programs and high-budget Google Search. Delivered a $27.57 CPL on a DIRECTV dealer Meta campaign, 11% under benchmark, and optimized geo and lead types based on lead-quality data.
Meta AdsGoogle AdsLead GenerationCPL OptimizationGeo TargetingClick To CallCreative Testing
Paid Media Operator
Self-funded affiliate book managing over $100k in ad spend across multiple accounts, achieving 5.1x ROAS and $91.60 per booked sale across 18 US states. Cut CPL by 63% through zip-level scoring and built attribution loop feeding revenue data into Google's bidding.
Google AdsMeta AdsAffiliate MarketingAttributionLead ScoringCPL OptimizationROAS optimization
Social Media Lead Generation & Media Buyer
Owned Meta lead generation end to end for senior relocation and estate services, including campaign structure, creative, and audience targeting. Reported CPL and booked consultations to owners in plain language.
Meta AdsLead GenerationCampaign ManagementReportingAudience Targeting
Amazon PPC Specialist
Managed Sponsored Products and Sponsored Brands across independent seller accounts, focusing on keyword harvesting, negative targeting, and bid management against per-client ACoS and profitability targets.
Amazon PPCSponsored Product AdsSponsored Brand AdsKeyword HarvestingNegative TargetingBid ManagementACoS Optimization
E-commerce Growth Strategist
Built and scaled a marketplace retail operation to $5M+ in revenue through paid acquisition, listing optimization, and multi-channel sales strategy. Cut Amazon PPC ACoS by 25% through keyword harvesting, negative targeting, and bid restructuring.
EcommerceAmazon PPCPaid AcquisitionListing OptimizationMulti Channel SalesACoS Optimization
Education
Institute of Business Management
Pursued a Bachelor of Business Administration in Marketing, completing the degree in 2021.
Pursued a Bachelor of Business Administration in Marketing, completing the degree in 2021.