Social Media Specialist

Build and execute social media strategies through competitive research and platform determination, messaging and audience identification Generate, edit, publish and share daily content (original text, images, video, etc) that builds meaningful connections and encourages a high level of customer interaction

Optimize & manage the company’s social media profiles and presence to increase the visibility of the company’s social content, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.

Drive consistent, relevant traffic and leads from social network presence.

Explore new ways to engage and identify new social networks to reach and engage with the target audience Track, measure, and analyze all initiatives to report on social media ROI and SEO. Continuously seek improvement by capturing and analyzing the appropriate social data/metrics.