Paid Search Manager

Job Summary

The Paid Search Manager oversees execution of search advertising campaigns for their clients. They will oversee day-to-day management of multiple client accounts, build strategy for the accounts and be responsible for the associated reporting and analysis. The goal for this position and team is achieving and exceeding client goals through executing best-in-class SEM practices. This is an exempt position.

Responsibilities

Manages Paid Search media for clients across entertainment, lead generation, services, QSR, and retail verticals Responsible for executing strategy on the accounts, including building keywords, creating ads, launching promotions, a/b testing, budget management and bid management Set up campaigns to include tracking for performance against targets and making optimizations consistently Pulling data, performing analysis and preparing weekly reports for clients Supports day-to-day communication with team, vendors and clients When applicable, is responsible for feed management, cleansing and optimizations for Google Shopping Recommends testing strategies and optimizations to improve campaign performance Troubleshoots issues Develops relationships with clients and vendors by listening to the client’s goals and providing strategy and results that deliver on those goals