Marketing Coordinator

About TechSkills & MyComputerCareer :

TechSkills is the B2B workforce training division of MyComputerCareer (MyCC), focused on helping organizations and technology professionals build the skills needed to succeed in a rapidly changing digital landscape. Through instructor-led training, digital learning, certification programs, and customized workforce solutions, TechSkills partners with businesses to strengthen capabilities across areas including AI, cloud, cybersecurity, Microsoft technologies, and other high-demand technical disciplines.

While TechSkills operates as a distinct customer-facing brand, our team members are part of MyComputerCareer and share in the same commitment to Love, Customer First, Excellence, and Ethics . At MyCC, we're focused on transforming lives and organizations through technology education and creating meaningful opportunities for the people we serve.

Location: Remote Compensation Range: $60-75K Annually Candidates can reside in one of the following states: AL, AR, AZ, FL, GA, ID, IN, KS, KY, LA, MI, MO, MS, NC, NV, OH, OK, SC, PA, TN, TX, UT, VA, and WI.

PURPOSE OF POSITION The Marketing Coordinator plays a key role in building demand, strengthening the TechSkills brand, and supporting pipeline growth across our B2B training business.

Working closely with the Director of Marketing and Sales, this role helps execute integrated marketing campaigns across email, social media, webinars, events, and sales enablement channels. The Marketing Coordinator will translate TechSkills' products and solutions into clear, compelling messaging while developing the campaigns and content needed to engage prospects and move opportunities through the sales funnel.

This is a hands-on role for a marketer who is equally comfortable developing content, coordinating campaigns, managing webinars and events, analyzing performance, and partnering closely with Sales.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES

Campaign Strategy & Execution

Support the development and execution of integrated B2B marketing campaigns designed to generate qualified leads, increase engagement, and support revenue growth.

Build and execute multi-touch email and messaging sequences, including modified Agoge-style outreach and nurture campaigns.

Coordinate campaign activities across email, digital, social media, webinars, events, and sales outreach.

Partner closely with Sales to align campaign strategy, messaging, lead follow-up, and pipeline objectives.

Support lead nurturing and marketing automation workflows that move prospects from initial engagement to sales conversations.

Demand Generation & Events

• Coordinate the development, promotion, execution, and follow-up of TechSkills webinars and virtual events.
• Support trade shows, conferences, sponsorships, and other demand-generation events.
• Develop pre-event and post-event campaigns designed to maximize attendance, engagement, lead capture, and follow-up.
• Partner with internal subject matter experts to develop relevant webinar and event content.

Content & Sales Enablement

• Develop and maintain marketing and sales collateral, including one-pagers, brochures, presentations, case studies, email content, and campaign materials.
• Translate TechSkills products, services, and technical training solutions into clear and compelling customer-facing messaging.
• Support Sales with content and tools that strengthen prospect conversations and communicate the TechSkills value proposition.
• Maintain consistent product and brand messaging across marketing and sales channels.

Social Media & Digital Presence

• Develop and execute social media content across platforms including LinkedIn and YouTube.
• Create content that builds brand awareness, demonstrates TechSkills expertise, promotes programs and events, and generates engagement.
• Coordinate content calendars and campaign schedules across digital channels.
• Support ongoing improvements to TechSkills' digital presence and customer journey.

Analytics & Optimization

Monitor campaign performance, engagement, lead activity, and conversion metrics.

Analyze results to identify opportunities to improve messaging, targeting, sequencing, and campaign effectiveness.

Provide regular reporting on marketing activities and their contribution to lead generation and sales pipeline.

Test and refine campaign approaches based on performance data.

KEY COMPETENCIES B2B Marketing: Understanding of B2B buyer journeys, demand generation, lead nurturing, and sales pipeline development.

Campaign Execution: Ability to coordinate multiple campaign components across email, social, digital, webinars, events, and sales outreach.

Content Development: Strong writing and communication skills with the ability to turn complex products and technical concepts into compelling customer-facing content.

Sales Partnership: Ability to collaborate closely with Sales and understand how marketing activities support pipeline development and revenue goals.

Project & Time Management: Strong organizational skills with the ability to manage multiple campaigns, deadlines, stakeholders, and priorities simultaneously.

Analytical Thinking: Comfortable reviewing marketing performance data and using insights to improve campaign effectiveness.

Initiative: Self-directed and proactive, with the ability to identify needs, recommend solutions, and move projects forward in a fast-paced environment.

EDUCATION & EXPERIENCE REQUIREMENTS 2–5 years of experience in B2B marketing, demand generation, digital marketing, or a related role.

Experience developing and executing multi-channel marketing campaigns.

Experience with email marketing, lead nurturing, marketing automation, and CRM platforms.

Demonstrated ability to create professional marketing and sales collateral.

Experience coordinating webinars, virtual events, trade shows, or other demand-generation activities.

Strong written communication and copywriting skills.

Experience using marketing performance data to evaluate and optimize campaigns.

Proficiency with CRM and marketing automation platforms; experience with Microsoft Dynamics and Mailjet is a plus.

Experience with webinar platforms such as Zoom and social media management tools.

PREFERRED QUALIFICATIONS Experience in IT, SaaS, software, technology training, or professional education.

Experience marketing B2B workforce development, training, or certification solutions.

Familiarity with direct-response marketing and multi-touch prospecting/nurture sequences.

Experience supporting sales enablement initiatives.

Experience marketing through LinkedIn and YouTube.

Basic HTML/CSS knowledge.

Familiarity with Microsoft, cybersecurity, cloud, AI, or technology certification markets.

WHAT SUCCESS LOOKS LIKE

Success in this role means:

• Consistent execution of high-quality campaigns that generate engagement and support pipeline growth.
• Strong alignment between Marketing and Sales.
• Clear and compelling TechSkills messaging across digital, sales, and customer-facing channels.
• Well-executed webinars and events that generate qualified opportunities.
• Effective marketing workflows and nurture campaigns supported by CRM and automation systems.
• A recognizable and trusted TechSkills brand within the IT training and workforce development market.
• PHYSICAL AND COGNITIVE DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee may:

• Remain in a stationary position for extended periods while working at a computer.
• Frequently operate a computer, phone, and other standard office equipment.
• Communicate and exchange accurate information with employees, customers, prospects, vendors, and business partners.
• Occasionally move about office spaces, training venues, conferences, or event locations.
• Occasionally lift or move materials weighing up to 25 pounds.

Maintain the cognitive ability to manage multiple priorities, analyze information, solve problems, and work effectively in an environment with changing priorities and frequent interruptions.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow other instructions and perform other duties as assigned by their manager.

WHY JOIN US?

Joining the TechSkills team means helping organizations and technology professionals build the capabilities they need for what's next. You'll have the opportunity to help grow a dynamic B2B technology-training brand while being part of the broader MyComputerCareer organization and culture.

COMPREHENSIVE BENEFITS THAT SUPPORT YOU AT EVERY STAGE

We believe taking care of our people is just as important as taking care of the customers and students we serve. Eligible full-time employees enjoy a well-rounded benefits package designed to support health, financial security, and overall well-being.

Our benefits include:

• Multiple medical plan options, including HSA plans with employer contributions
• Dental and vision coverage
• Company-paid life and disability insurance
• 401(k) with company match
• Generous paid time off and holidays
• Employee Assistance Program (EAP) for confidential personal support
• Optional coverage such as accident, critical illness, and pet insurance
• We're committed to helping our employees stay healthy, feel secure, and maintain balance both at work and at home.
• EQUAL EMPLOYMENT OPPORTUNITY
• We are an Equal Opportunity Employer.
• Originally posted on Himalayas