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The Opportunity
We are seeking an execution-focused B2B Growth & Inbound Marketing Specialist who brings hands-on experience in B2B MarTech SaaS, marketing automation products, or digital health platforms.
In this role, you will take direct ownership of our inbound conversion engine: building high-converting WordPress web pages, setting up automated lead routing workflows, and leveraging modern generative AI tools (Gemini, Claude, ChatGPT) to produce sharp B2B messaging. Because our core engagements center around enterprise GCC deployments and specialized engineering pods, your PPC and growth capabilities will also support client growth pods and new service incubation.
Your Primary Responsibilities
Build & Manage Web Assets: Design, publish, and iterate conversion-focused landing pages in WordPress (Elementor) articulating our GCC models and healthcare pillars. Maintain fast page speeds and clean user experience.
Lead Routing & Speed-to-Lead Workflows: Integrate web forms with HubSpot/CRM, configure instant alert triggers, and embed automated meeting schedulers on key conversion assets including our 90-Day Growth Gateway Roadmap.
MarTech Architecture: Deploy marketing automation workflows and visitor analytics to capture inbound enterprise interest and map user conversion journeys.
Strategic Growth & PPC Execution: Utilize Google Ads and performance marketing expertise for client growth pods, product incubation, and targeted enterprise search intent.
AI-Assisted Content Production: Leverage Gemini, Claude, and ChatGPT to rapidly draft landing page copy, value propositions, and thought-leadership assets for executive polish.
Attribution & Tag Hygiene: Configure GTM events, GA4 conversion tracking, and Search Console monitoring to ensure full funnel visibility.
Schedule & Collaboration Windows
This remote role combines independent daytime execution with structured collaboration windows aligned with US Pacific Time (PT):
US Pacific Time Morning Overlap: 8:00 AM – 11:30 AM PT (8:30 PM – 12:00 AM IST) for live sprint reviews, messaging refinement, and strategic check-ins.
US Pacific Time Evening Overlap: 7:00 PM – 10:00 PM PT (7:30 AM – 10:30 AM IST) for priority alignments and handoffs.
India Daytime Execution: Flexible midday hours for deep technical builds, WordPress landing page development, and campaign optimization.
Core Requirements
2–4 years of hands-on digital marketing experience with direct exposure to B2B MarTech SaaS, marketing software products, or digital health platforms.
Proven ability to independently build and design responsive pages in WordPress using Elementor or modern block builders without external developer assistance.
Hands-on fluency with Google Tag Manager, form webhooks, and CRM routing (HubSpot or equivalent).
Practical understanding of Google Search Ads setup, search query auditing, and negative keyword management for B2B search intent.
Active daily experience leveraging Gemini, Claude, or ChatGPT to accelerate research and content drafting.
Crisp, professional English written communication tailored for enterprise healthcare and technology decision-makers.
Preferred Certifications (Nice to Have) While practical hands-on execution is our primary evaluation metric, the following credentials demonstrate strong foundational discipline:
Google Ads Search Certification: Demonstrated knowledge of search campaign architecture, bidding strategies, and conversion tracking.
Google Analytics (GA4) Certification: Proven ability to configure event tracking, custom audiences, and attribution reports.
HubSpot Inbound Marketing or HubSpot Marketing Software Certification: Familiarity with inbound funnel methodologies, lifecycle stages, and lead nurturing workflows.
Inbound Closed Deal Bonus: INR 15,000 – INR 25,000 for each closed enterprise contract originated through inbound channels and assets you manage.
Significant Variable Upside: An estimated INR 1,20,000 to INR 2,50,000+ per annum in realizable bonus earnings tied directly to closed client revenue rather than vanity metrics.
Direct Ownership: High autonomy working directly alongside executive leadership with zero corporate bureaucracy.
Application Routing & Agency Notice
Direct Application Channel: All candidates must apply exclusively through the form below. Do not send direct emails, LinkedIn messages, or phone calls to company founders or executive leadership. Any direct solicitations, cold emails, or personal outreach sent to founders will be marked as spam and will result in immediate disqualification of your application.
Notice to Recruitment Agencies: Scalanova Health does not accept unsolicited resumes or candidate submissions from recruitment agencies, staffing agencies, or headhunters. Any unsolicited profiles submitted without an active, pre-existing signed fee agreement will become the sovereign property of Scalanova Health without any commercial obligation or placement fee.
