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We are ZimVie , a global life sciences leader focused on restoring daily life by advancing clinical technology to improve patients’ smiles, function, and confidence. Our company is founded on a legacy of trusted brands, products, and clinical evidence made possible through an inclusive and collaborative culture that empowers our team members to bring their whole selves – their best selves – to work every day to accomplish our Mission. Together, our dedicated, diverse global team is shaping an exciting future for ZimVie — we hope you’ll consider being a part of it!
The North America Associate Product Manager Digital & Lab Relations is responsible for developing and executing strategies that build, strengthen, and grow strategic dental laboratory relationships across North America. This role serves as a key connection between ZimVie and the dental laboratory community, identifying opportunities to expand partnerships, increase adoption of ZimVie Digital solutions, and drive incremental revenue and profitability.
Working cross-functionally across the Americas dental portfolios, this position owns the development of lab-focused marketing strategies, partnership initiatives, product positioning, and commercial programs that connect laboratory capabilities with clinician needs. The role enables the salesforce to strengthen lab engagement, expand digital workflow adoption, and position ZimVie as a preferred partner for comprehensive digital dental solutions.
Principal Duties and Responsibilities
Own Strategic Lab Relationships: Develop and execute strategies to establish, cultivate, and grow relationships with key dental laboratories, including national and regional laboratory groups, independent labs, DSOs, and other strategic partners.
Drive Lab Partnership Growth: Identify and prioritize opportunities to increase laboratory engagement, strengthen existing partnerships, acquire new lab partners, and drive incremental revenue across ZimVie ’s digital and restorative portfolios.
Develop Lab-Focused Marketing Strategy: Create and implement marketing plans tailored to laboratory needs, business models, customer segments, and growth opportunities, aligning initiatives with broader North American commercial objectives.
Expand Digital Workflow Adoption: Drive adoption of ZimVie ’s end-to-end digital ecosystem, including scanning, treatment planning, guided surgery, implant placement, and restorative solutions. Promote integration across laboratory and clinician workflows to strengthen customer loyalty and increase utilization.
Manage Strategic Partnership Programs: Develop and execute lab partnership initiatives, including OEM relationships, co-marketing programs, promotional offerings, digital workflow integration, and other programs designed to deliver mutual business value.
Own Portfolio Strategy and Lifecycle Management: Manage the marketing strategy and lifecycle of assigned Digital Dental Solutions portfolios, ensuring product positioning, pricing, forecasting, launches, and commercial programs support laboratory needs and business objectives.
Identify Market Opportunities: Analyze laboratory market trends, competitive activity, customer insights, and emerging technologies to identify opportunities for partnership development, portfolio expansion, and differentiated value propositions.
Enable Sales Execution: Equip the salesforce with lab-specific strategies, training, tools, messaging, and promotional programs that support effective laboratory engagement, partnership development, and revenue growth.
Lead Cross-Functional Collaboration: Partner with Sales, Marketing, Finance, Operations, Regulatory, Education, Events, and Global Product Management to deliver coordinated solutions and ensure successful execution of laboratory initiatives.
Develop Co-Marketing and Demand Generation Programs: Create targeted campaigns, educational resources, digital content, and promotional initiatives that increase awareness of ZimVie solutions among laboratory partners, clinicians, and their patients.
Measure Partnership Performance: Establish and monitor key performance indicators related to lab engagement, partnership growth, digital adoption, revenue generation, and program effectiveness. Use performance insights to optimize strategy and resource allocation.
Support Events and Industry Engagement: Develop and execute strategies for laboratory-focused events, tradeshows, educational programs, and industry partnerships that strengthen relationships, demonstrate ZimVie ’s value, and generate new business opportunities.
Align laboratory initiatives with Americas marketing priorities, including digital marketing, eCommerce, advertising, creative strategy, promotions, and cross-portfolio commercial programs.
Education and Experience
Bachelor’s degree, preferably in marketing, business, or similar
8+ years marketing and/or sales experience in healthcare; dental experience is a plus
Existing Dental Lab exposure a plus
Will consider other commensurate education and experience.
Travel Requirements
Up to 40%
ZimVie is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants for employment and employment decisions, including hiring, promotion, transfer, demotion, evaluation, compensation, and separation, are considered without regard to race, color, religion, religious beliefs, creed, national origin, ancestry, citizenship status, age, gender/sex (including pregnancy, childbirth, related medical conditions, lactation and breastfeeding), gender identity or expression (including transgender status), sexual orientation, marital status, military status, protected veteran status, disability, protected medical condition as defined by applicable state or local law, genetic information, or any other status protected under applicable federal, state and local laws.
ZimVie generally does not sponsor applicant work visas for this position.