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Growth Consultant & Investor
Growth Consultant at PeakSpaws who scaled the business from $0 to $30K MRR and improved paid acquisition for brands.
IndiaGrowth Consultant & Investor at Self Employed
Scaled PeakSpaws from $0 to $30K MRR and helped brands improve paid acquisition, CRO and retention. Scaled Ittusa.in from $1K MRR to $17K MRR in 8 months and made 6 startup investments in AI and space tech.
Growth StrategyPaid AcquisitionCRORetentionInvestment
Scaled 7 D2C pet brands to CM2 positive using AAA RRR Funnel Marketing. Scaled 3 D2C pet brands from $1000 MRR to $30,000+ MRR.
Funnel MarketingD2CGrowth Strategy
Built and led a Growth Marketing team of 10 plus vendors. Closed agency sales with ICICI Securities, Tata Motors, Taj Hotels, and Godrej Capital, and managed $500K monthly ad spend.
Team LeadershipAgency SalesMedia StrategyPerformance MarketingClient Ad Spend Management
Built and led a team of 9 plus vendors. Launched Yumzy during COVID, made it trend on Android Playstore in Food & Drinks category, and designed user journeys and A/B tested creatives to improve conversions.
Team LeadershipProduct LaunchA B TestingUser JourneysSocial MediaPerformance MarketingAttribution
In coordination with PMO, got access to COVID affected people and parsed their mobile numbers to geo tagging service providers to identify IDFA or GAID. Used this list to create custom audiences on Meta Ads and targeted potential users with Fb Messenger surveys to send state funded medical kits and lockdowns.
Meta AdsCustom AudiencesData AnalysisCOVID Response
Acquired 1.2M+ users and increased MAU from 8% to 36% using custom broadcasts and notification strategy. Worked with Google Area 120 on conversational advertising and chatbot monetization, and helped launch Messenger-destination ads.
User AcquisitionGrowth HackingChatbotConversational AdvertisingFacebook Ads
Survey programmer for ComScore and Nielsen, leading a team of 35 survey programmers. Managed IT sales and project management for multiple website and app development projects.
Survey ProgrammingTeam LeadershipProject ManagementIT Sales
Pursued a Bachelor of Science in Information Technology from Mumbai University, graduating in 2008.
Pursued a Bachelor of Science in Information Technology from Mumbai University, graduating in 2008.