Adriana Lenti

At Fenix Group, I lead global marketing and communication for medical-aesthetic and non-invasive beauty devices, building integrated strategies across Europe and the US. I led the US subsidiary launch through PR, Meta and Google campaigns, content, events, masterclasses, trade shows, KOL networks, and strategic partnerships. The launch generated $4M in revenue in 24 months and established clear positioning in the aesthetic devices market. I manage internal teams, agencies, vendors, budgets, brand identity, creative direction, digital campaigns, and lead-generation programs. My work connects strategy with operational execution to grow visibility, qualified leads, website traffic, engagement, and international presence. I began in graphic design and visual communication, then developed into brand strategy, digital marketing, and project leadership. I bring more than 20 years of experience and a continuing curiosity for creative trends, emerging visual languages, digital tools, and ideas that reshape communication.