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Community Manager & Content Creator
Corporate communications and PR professional who grew ShebasPan’s reach with storytelling-led social content.
ColombiaCommunity Manager & Content Creator at ShebasPan
Developed a content strategy based on storytelling and audience growth, growing the brand's reach on Instagram and Facebook. Managed the full content creation process end-to-end: planning, recording, editing, and publishing videos and posts across social media platforms.
Content StrategyStorytellingSocial Media ManagementInstagramFacebookVideo EditingContent Creation
Created and edited audiovisual content for external digital channels, managing photo and video coverage of the Cucuta Book Fair. Coordinated content scheduling and publication across institutional channels in alignment with brand guidelines.
Video EditingContent CreationSocial Media ManagementBrand GuidelinesEvent Coverage
Evaluated the effectiveness of digital channels and produced a recommendations report to strengthen the organization's online presence. Maintained an organized database of contacts and department files throughout the audit process.
Channel EvaluationReportingDatabase ManagementFile OrganizationRecommendations
Executed full event coverage (photography, video, information logging) and managed social media content scheduling during the event. Monitored digital distribution metrics throughout the event, producing reach and impact reports.
Event CoveragePhotographyVideoSocial Media SchedulingMetrics MonitoringReporting
Designed a strategic communications plan integrating digital marketing actions, content management, and channel administration. Developed graphic pieces and social media content under brand guidelines, coordinating cross-functional teams remotely.
Strategic PlanningDigital MarketingContent ManagementGraphic DesignRemote Team Coordination
Analyzed the organization's digital presence and external channels, proposing initiatives to optimize online positioning. Drafted press releases and informational notes for external audiences, aligned with the digital marketing strategy.
Digital MarketingPress ReleasesContent WritingSocial Media AnalysisStrategic Planning
Managed communications department documentation and records, producing informational newsletters and key-findings reports. Coordinated project deliverable tracking to ensure deadlines and objectives were met on schedule.
DocumentationRecords ManagementNewsletter ProductionProject CoordinationReporting
Pursuing a B.A. in Corporate Communications and Public Relations, expected to complete in 2027.
Pursuing a B.A. in Corporate Communications and Public Relations, expected to complete in 2027.
Completed a certification in English Fundamentals: Collaborating for Team Success in May 2026.
Completed a certification in English Fundamentals: Collaborating for Team Success in May 2026.
Completed a certification in Storytelling in Digital Marketing in May 2026.
Completed a certification in Storytelling in Digital Marketing in May 2026.
Completed a certification in Responsible Prompting: Maximizing AI for Business in February 2026.
Completed a certification in Responsible Prompting: Maximizing AI for Business in February 2026.
Completed a certification in Leadership in May 2026.
Completed a certification in Leadership in May 2026.
Completed a certification in Marketing Automation in February 2026.
Completed a certification in Marketing Automation in February 2026.
Earned a High School Diploma as Top Academic Graduate in 2022.
Earned a High School Diploma as Top Academic Graduate in 2022.