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Sales & Marketing Executive
Sales & Marketing Executive at Natural Studio, driving business development and sales. Experienced TV writer, producer, and creative director.
United StatesSales & Marketing Executive at Natural Wood Floor Studio
Developed approximately $20 million in sales pipeline opportunities, with about 80% from new business. Cultivates relationships with contractors, builders, developers, architects, and designers for luxury residential and commercial projects.
New Business DevelopmentCRMPipeline ManagementProposal DevelopmentProduct PresentationsMarketing CampaignsMonday.ComPlanswift
Led development of a reality entertainment concept centered on social media creators and audience engagement. Directed live remote production for Teleton USA, coordinating creative and operational teams.
Content StrategyInfluencer MarketingLive ProductionCreative DirectionTeam Coordination
Telemundo Network / NBCUniversal
Led major productions with operating budgets up to $35 million and teams of more than 100. Launched and led programming including Exatlón Estados Unidos, Top Chef VIP, and Así Se Baila.
Production ManagementBudget ManagementTeam LeadershipCreative DirectionClient PresentationsPromotional Strategy
Created an organic product-integration approach for sponsors in entertainment programming. Worked with advertising agencies and brand clients to develop sponsored content, delivering integrations for major brands.
Product IntegrationSponsored ContentClient RelationsCreative DirectionBrand Partnerships
Bachelor of Arts in Advertising from The University of Texas at Austin.
Completed the Coursera specialization 'Viral Marketing & How to Craft Contagious Content'.