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Senior Marketing Manager
Senior Marketing Manager at Patient Engine who scaled a 20-person team and cut CPL by 30%+ across 180+ accounts.
El SalvadorSenior Marketing Manager at Patient Engine
Direct and scale a multidisciplinary marketing team of 20 across media buying, creative strategy, and marketing management. Own $6M+ in annual ad spend across Meta and Google Ads for 180+ accounts, cutting CPL by 30%+ and leading AI adoption.
Meta AdsGoogle AdsTeam LeadershipPerformance MarketingAI Driven OperationsCustomer RetentionBudget ManagementSOP Development
Led the marketing team, setting campaign priorities and coordinating deliverables across B2B and B2C accounts. Directed Facebook and Instagram campaign strategy and optimization, improving key performance metrics.
Facebook AdsInstagram AdsTeam LeadershipCampaign OptimizationBudget allocationSocial Media Strategy
Led the media buying team, coordinating priorities and mentoring junior buyers. Managed strategy, execution, and optimization of advertising campaigns, delivering weekly executive reporting and driving B2B lead generation through LinkedIn.
Media BuyingCampaign OptimizationTeam MentoringLinkedIn AdsData AnalysisExecutive Reporting
Developed and executed digital strategies to strengthen brand positioning and support commercial growth. Identified business development opportunities through channel expansion, market analysis, and LinkedIn lead-generation campaigns.
Digital StrategyMarket AnalysisLinkedIn Lead GenerationChannel DevelopmentBrand Positioning
Completed the How to Sell with Facebook & Instagram Ads course in October 2025.
Completed the How to Sell with Facebook & Instagram Ads course in October 2025.
Completed the Email Marketing course in February 2021.
Completed the Email Marketing course in February 2021.
Pursued a degree in Communications from 2017 to 2021.
Pursued a degree in Communications from 2017 to 2021.
Completed the Social Media Manager course in February 2020.
Completed the Social Media Manager course in February 2020.