Anukriti Srivastava

I’m a marketing and brand professional with experience across brand strategy, GTM, campaign execution and customer engagement. At Bridgegap Management Consultants, I’ve worked across EdTech and B2B SaaS brands, supporting launches, integrated campaigns, positioning and market research. My work has contributed to 12–15% improvements in CTR, 10–12% reductions in CPA and 25–30% lifts in engagement. Before that, at Edoofa, I managed customer engagement and communication for 400+ international students across chat, webinars and CRM touchpoints, helping improve engagement by 30% and reduce repeated queries by 40%.