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National Commercial Manager
National Commercial Manager at BIOCELLS DISCOVERIES INTERNACIONAL, delivering 2025 budget attainment and 2026 growth through segmentation and pricing.
EcuadorNational Commercial Manager at Biocells Discoveries Internacional
Leads a 20-person team and national strategic and commercial planning, defining objectives, action plans, and KPIs by business line and region. Achieved 104% of the 2025 budget and 26% year-to-date growth in 2026.
Team LeadershipStrategic PlanningSegmentationPricing StrategyKPI ManagementCRMPower BIOKRsCross SellingPartnership Management
Managed two business lines end to end, building and tracking annual budgets, P&L, cash flow, and monthly spending. Coordinated marketing and led online campaigns for the Genomics business, contributing to approximately 12% year-to-date growth.
Financial PlanningBudgetingP&L managementCash FlowPartnership NegotiationCampaign ManagementGoogle AdsFacebookInstagramCRMContact Center AI
Managed a USD 50,000 monthly budget for commercial strategies and campaigns across 20 of Quito's largest brands on the platform. Analyzed commercial and operational account data and campaign conversion to identify growth opportunities and optimize performance.
Budget ManagementCampaign ManagementData AnalysisConversion Rate OptimizationPartnership NegotiationCommercial Strategy
Managed and developed a portfolio of 50 key merchant accounts, focusing on long-term partnerships and measuring performance through card usage, service revenue, and commissions. Designed and executed merchant campaigns and promotions to strengthen brand presence and increase card usage and sales.
Key Account ManagementPortfolio ManagementCampaign DesignPromotional executionKPI MeasurementNegotiationPartnership Development
Managed a USD 15 million investment portfolio of key clients, with continuous commercial follow-up and cross-selling strategies. Built family-based client clusters to offer differentiated products and rates by segment, achieving 3% growth.
Investment ManagementPortfolio ManagementCustomer SegmentationCross SellingCommercial Follow UpProduct Differentiation
Managed vehicle claims for key accounts, coordinating clients, suppliers, and insurance companies.
Claims ManagementKey Account CoordinationSupplier CoordinationInsurance Coordination
Master in Management with a specialization in Digital Business from IE Business School, completed from 2019 to 2020.
Master in Management with a specialization in Digital Business from IE Business School, completed from 2019 to 2020.
Bachelor's Degree in Marketing from Universidad San Francisco de Quito, completed from 2013 to 2017.
Bachelor's Degree in Marketing from Universidad San Francisco de Quito, completed from 2013 to 2017.