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Senior Product Owner
SaaS AI leader building agentic GenAI products through strategy, architecture, and measurable business outcomes.
SpainSenior Product Owner at Sage
Built a conversational AI payments agent for UK sole traders (voice-to-invoice, smart reminders, LLM-based bank feed matching) and defined eval sets, quality benchmarks, failure modes, and human-in-the-loop journeys. Led the Factory Framework to design AI solution architectures and advise product squads on feasibility, defensibility, and business value.
Agentic AILLMAI Solution ArchitectureEval Sets and Benchmarks
Owned the full roadmap for a mobile-first B2C fintech SaaS serving SME customers, driving go-to-market alignment across engineering, design, compliance, and commercial teams. Improved onboarding conversion through landing-page optimization and A/B experimentation.
Fintech Product ManagementMarket AlignmentOnboardingA B ExperimentationStakeholder Management
Led a 25+ person product organization in a matrixed environment, setting OKRs and rebuilding AI & Data analytics infrastructure. Championed AI & Data upskilling initiatives to increase brand self-sufficiency and drove executive alignment through briefings.
OKRsAI Data AnalyticsCross functional LeadershipMatrix EnvironmentBrand Self Sufficiency Enablement
Scaled a two-sided B2C SaaS marketplace from 0 to 150K mobile users in 9 months, increasing day-30 retention from 4% to 6% (+50%). Drove upsell experimentation to grow MRR from ~€850K to ~€1M and used Offline Mode to deliver a 10% upgrade uplift and €11K MRR in Phase 1.
Two Sided MarketplacesUpsellingRetentionA B ExperimentationOffline Mode Product Strategy
Joined post-acquisition as Holded integrated into a larger SaaS portfolio, running customer discovery and A/B experimentation to improve B2B onboarding activation for SME customers. Built a data-driven roadmap creating measurable business value across CRM, HR, and payments squads.
Post Merger IntegrationCustomer DiscoveryA B ExperimentationRoadmappingCRMPayments Product
Owned pricing, packaging, and developer experience at a globally recognised B2C SaaS platform. Supported due diligence for third-party AI & Data tools and partnered with Sales, Marketing, and Customer Success across multiple market segments.
Pricing StrategyPackagingDeveloper ExperienceGrowth Product ManagementCross Functional CollaborationMarket Segmentation
Co-founded and led a B2B SaaS job marketplace serving SME customers, reaching ~200 paying customers. Drove product direction from founding through accelerator participation (MassChallenge finalist).
B2B SaaS LeadershipMarketplace StrategyStartup ExecutionProduct LeadershipCustomer GrowthAccelerator Exposure
Owned integrations and partner-facing product surface for an enterprise scheduling SaaS. Managed partner product needs to support reliable scheduling workflows.
Product OwnershipIntegrationPartner Facing ProductEnterprise SaaS
Served as Scrum Master and agile delivery lead across cross-functional engineering teams in financial services. Coordinated agile delivery execution in a regulated, financial-services context.
Scrum MasterAgile DeliveryCross Functional ExecutionFinancial ServicesDelivery leadership
Completed training in front-end development at Ironhack.
Earned the Certified Scrum Master credential.
Completed a Negotiation Mastery program focused on negotiation at Harvard Business School.
Earned a BS in Community Development & Applied Economics from the University of Vermont.
Completed Reforge training covering experimentation and testing and a retention deep dive.