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Bradford Barker
Looking for a jobFounder & Principal Consultant
I build brand strategies and integrated marketing campaigns that drive growth across digital, retail, and ecommerce.
United StatesFounder & Principal Consultant at Savvysphere Consulting
About
I've led brand and integrated marketing growth at T-Mobile, Nestlé Coffee Partners, Starbucks, and Evergreens Salads, turning positioning, launches, and multi-channel campaigns into measurable acquisition and revenue results.
At T-Mobile, I led Motorola marketing that increased sales 60% and launched the 2025 Motorola Razr, delivering 161% year-over-year sales growth in its first two weeks. I also helped exceed Digital and Virtual Retail acquisition targets through data-driven channel strategy and exclusive offers.
I've built marketing functions, led teams and agency partners, managed multimillion-dollar budgets, and connected paid, earned, owned, digital, retail, and ecommerce channels. As founder of SavvySphere Consulting, I developed a brand frameworks and messaging strategies designed to drive client brand recognition and company growth. Most recently, I built a brand framework and messaging strategy that made nonprofit technical research clear for researchers, educators, and students.
Experience
Founder & Principal Consultant
Developed brand framework, positioning, and messaging strategy for a non-profit research organization, translating technical research into clear messaging for researchers, educators, and students.
Brand StrategyPositioningMessaging Strategy
Senior Manager, Brand & Commercial Marketing
Led digital and virtual retail channel strategy for Postpaid Voice Acquisition, brand marketing for Motorola and Revvl, and digital exclusive offers. Drove acquisition through data-driven strategies and achieved significant sales growth.