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Lifecycle Marketing Specialist
Lifecycle Marketing Specialist at Dialpad Philippines building targeted Marketo campaigns and BigQuery audience segments.
PhilippinesLifecycle Marketing Specialist at Dialpad Philippines
Built, launched, and QA'd lifecycle email campaigns in Marketo, ensuring accuracy across content, links, segmentation, personalization, and rendering. Developed nurture programs and targeted audience segments in BigQuery to support customer engagement and product adoption.
MarketoBigQueryEmail MarketingCampaign ManagementSegmentationPersonalizationQADeliverabilityReportingStakeholder Management
Managed email marketing campaigns to support lead generation, sales initiatives, and promotions, engaging active and inactive users to drive conversions. Implemented automated email and WhatsApp campaigns using Pardot and Salesforce to nurture leads and support sales pipelines.
PardotSalesforceEmail MarketingWhatsApp BusinessLead GenerationCampaign ManagementCollaborationWeb Development Coordination
Managed product website operations through Magento and NetSuite, supporting product information accuracy and order-related workflows. Coordinated marketing campaigns across email and paid advertising channels to support lead generation and sales objectives.
MagentoNetSuiteMarketing OperationsLead ManagementEmail MarketingPaid AdvertisingReportingCollaboration
Managed and created content for social media pages and website blog articles, analyzing and implementing digital marketing strategies, and handling email marketing.
Social Media ManagementContent CreationDigital Marketing StrategyEmail MarketingAnalytics
Handled documents for the Sales team, including quotations and event applications, and processed graphic collateral such as posters and brochures.
Sales SupportDocument ManagementGraphic DesignEvent Coordination
Provided social media management and graphics design for social media sites, creating content for various brands.
Social Media ManagementGraphic DesignContent Creation
Handled overall marketing projects and works, focusing on digital marketing and branding.
Digital MarketingBrandingProject Management
Adobe Certified Professional - Marketo Engage Business Practitioner certification from Adobe, expected completion in 2028.
Adobe Certified Professional - Marketo Engage Business Practitioner certification from Adobe, expected completion in 2028.
Google Ads Search Certification from Google, completed in November 2020.
Google Ads Search Certification from Google, completed in November 2020.
Google Ads Display Certification from Google, completed in November 2020.
Google Ads Display Certification from Google, completed in November 2020.
The Fundamentals of Digital Marketing certification from Google Digital Garage, completed in November 2020.
The Fundamentals of Digital Marketing certification from Google Digital Garage, completed in November 2020.
Bachelor of Marketing Management degree from San Beda University from 2013 to 2017.
Bachelor of Marketing Management degree from San Beda University from 2013 to 2017.