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Head of Product Marketing
Head of Product Marketing at Codility | AI-Native GTM, Developer Tools, B2B SaaS & Full-Stack GTM
ItalyHead of Product Marketing at Codility
Lead full-stack product marketing and go-to-market across positioning, messaging, launches, brand/content/social, sales enablement, and competitive intelligence. Shape enterprise and mid-market narratives around AI-assisted engineering, technical assessment, skills intelligence, and hiring decision quality.
Stakeholder ManagementPositioning And Messaging
Defined go-to-market strategy for AI safety, model evaluation, RLHF, and agentic AI evaluation, translating technical capabilities into enterprise buyer value. Launched Mindrift from zero to 15,000 PhD/MSc experts, reducing CAC by 35% and improving 90-day retention by 10 percentage points.
Human In The Loop WorkflowsLifecycle MarketingAI safety positioningRLHF and agent evaluationEnterprise sales enablementModel EvaluationThought LeadershipPR and media relationsProduct MarketingGTM Strategy
Built the product marketing and demand generation function from zero to 8 people and positioned the Advertising Resource Management category with analyst relations and PR. Increased marketing-sourced bookings from ~20% to ~90%, reduced CAC by 35%, grew SQLs 30x, and helped compress enterprise sales cycles from 12 to 6 months.
Analyst RelationsEnterprise SaaS GTMABM campaignsICP refinement and attributionPartner co marketing co sellROI calculators and battlecardsProduct MarketingSales Enablement Systems
Supported the buildout of the first product marketing motion across positioning, messaging, content, sales enablement, competitive intelligence, and product launches. Translated a complex enterprise SaaS platform and 500+ integrations into outcome-led narratives for global advertisers.
Sales EnablementContent StrategyPositioning And MessagingEnterprise narrativesGo to market launchesProduct MarketingStakeholder Collaboration
Led product marketing content strategy across 15 EMEA markets supporting executive narratives for IBM’s AI and Cloud portfolio. Coordinated the Mayflower Autonomous Ship launch with a cross-functional team of 15, securing 50+ tier-1 media placements and reducing regional localization costs by 20%.
Stakeholder ManagementEvent CoordinationProduct marketing content strategyMulti market communicationsAI and cloud messagingExecutive narrative developmentPR and media relationsAnalyst PR agency collaboration
Participated in the Erasmus+ Exchange Program, enhancing cultural and academic experiences in a different educational environment.