Dan Cummings

I've led global digital product analytics and clickstream insights at McDonald's, governing customer analytics across mobile, web, and kiosks for more than 30,000 locations. I saved over $10MM annually through technology cost reduction, automation, and vendor migration, while reducing data-collection complexity by more than 90%. I build practical analytics systems that help organizations act faster. My work has included sizing and recovering roughly $25MM in sales tied to poor user-error messaging, improving data quality and KPI monitoring, and leading teams of 20+ analysts and consultants with operating budgets above $15MM. Through Refigure Digital Services and earlier roles at Olson Digital, Ignite Marketing Analytics, Cengage Learning, and the Metropolitan Police Department of Washington, DC, I've delivered marketing attribution, predictive analytics, reporting automation, digital transformation, and executive-ready data visualizations across public and private sectors.