Daniela Choperena

if you're a founder or operator in SaaS, sales tech, beauty, health, or retail. I'm looking to help teams turn customer data into revenue and retention outcomes through CRM, analytics, data products, AI agents, and automation. You can't fix what your data can't see. And you can't grow on decisions nobody trusts. Companies are investing heavily in data and AI right now — but almost nobody is checking whether that investment actually reaches the people who need to act on it: commercial and marketing teams. The dashboard gets built. The model gets trained. And the sales or marketing team keeps working exactly the same way they did before. I'm a CRM & Customer Insights Data Consultant with 8 years working in-house across beauty, retail, and telecom — closing exactly that gap between data and commercial action. Highlights: - Took app activation from 55% to 85% by rebuilding the adoption strategy around actual user behavior, not assumptions. - Reduced customer churn by 15% through a retention program built on root-cause diagnosis, not guesswork. - Improved campaign ROI 20-25% and revenue 15% in our highest-value segment, by replacing blanket promotions with segmentation-led personalization. I'm now taking that same discipline somewhere it matters even more: health and financial inclusion, where the same behavioral drop-off doesn't just cost revenue — it costs people access to care and opportunity. I translate technical and data complexity into language a C-suite can act on immediately.