Denise Balas

Senior Marketing Specialist

Capgemini

At Farmers Insurance, develop media strategies supporting 25+ digital campaigns. Analyze performance, audiences, and competitors to identify growth opportunities. Manage budget planning and reallocations, evaluate media partners and targeting, and align investment with marketing goals. Collaborate with a 6-person team and 20–25 external partners.

Media Manager

Developed end-to-end digital marketing and media strategies for brands across five Latin American markets, translating business objectives and budget constraints into actionable marketing plans.

Paid Media Specialist

Managed paid media execution for 8 OTC products in Ecuador, developing hands-on experience across campaign management, performance analysis, budget allocation, and digital advertising operations.

Media Analyst

Combined digital campaign management, web analytics, and competitive research to identify optimization opportunities and develop data-driven marketing recommendations.

Graphic Designer

Started my career in digital marketing through creative production, developing visual communication for social media campaigns and website catalogs for La Anónima.